The campaign was memorable for an unprecedented series of four televised debates between the two candidates. The centerpiece of this self-recreation was a series of carefully managed television interview programs packaged by the Nixon campaign. Source His campaign generated slogans for supporters to turn into shareable content, which was eventually boiled down to a one-word message: "Change. The 1968 Presidential campaign occurred during one of the most tumultuous times in American history. He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. He lost a close race to Senator John F. Kennedy of Massachusetts, which many credited in part to his unhealthy appearance during the first televised debate. A Harris poll showed that he trailed the president 43% to 48%. I don't promise that we can eradicate poverty and end discrimination in the space of four or even eight years. 2008 U.S. presidential campaign slogan of Barack Obama during the general election. [10] In March he gained the support of the 1964 Republican nominee, Senator Barry Goldwater of Arizona. to make changes to the election system. Reagan moved to make the nomination unanimous. While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. McGovern, on the other hand, stumbled early. We need a President who believes in the individual. The exhibition was showcasing American art, fashion, cars, model homes,. [47] New Harris polls found that Rockefeller fared better against Democratic candidates than Nixon,[48] but the outlook started to appear better for Nixon after he won the Indiana primary over Rockefeller. [57] Upon returning to the trail, Nixon found that Rockefeller had begun attacking him. Richard Nixon is that man. He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. "[41] He also began to discuss economics more frequently, announcing plans to cut spending while criticizing the Democrats' policy of raising taxes. An effective slogan will sum up a candidate's pitch to the country in a few words, and be powerful enough to cut through the endless onslaught of information in people's lives. Not surprisingly, as Ford tried to move away from the former . But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. [113] Domestically, his administration generally embraced policies that transferred power from Washington to the states. Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. 4 Copy quote. Richard Nixon (1968): "This time, vote like your whole world . "Change We Can Believe In." A political firestorm immediately erupted over whether a man with a history of mental illness should be next in line to become commander in chief in the nuclear age. ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. Slogan: This Time . Find your thing. [73] It was later noted that the convention had featured Nixon as the centrist candidate with Rockefeller to his left and Reagan to his right. During that time, he joined a prestigious law firm in New York City, became financially well off, and argued a case before the U.S. Supreme Court. "[30] He used those dictatorships in Latin America as an example, stating: "I am talking not about marching feet but helping hands. 2008 U.S. presidential campaign rallying cry of Barack Obama during the Democratic convention in Denver. "We are going to win this war and the peace that follows" 1944 campaign slogan in the midst of, "Win the war quicker with Dewey and Bricker" - 1944 campaign slogan during, "I'm just wild about Harry" 1948 U.S. presidential slogan of, "Pour it on 'em, Harry!" [31] Near the end of the month, Nixon's opponent George Romney exited the race, mostly due to comments he made about being "brainwashed" during a visit to Vietnam. However, Johnson withdrew from the race before the primary, meanwhile Governor Reagan's name was on the ballot in Wisconsin, but he did not campaign in the state and was still not a declared candidate. But before that, he was a representative and senator from California who went on to become the Vice President of the US from 1953 to 1961.. "Tippecanoe and Morton too" Slogan and campaign song title for Benjamin Harrison and, "Unnecessary taxation oppresses industry." To the Soviet people. [51] At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out,[52] but Nixon won with 72%, fifty points ahead of Reagan. "[88] By month's end, many in the Nixon campaign believed his election was guaranteed, beginning to prepare for the transition period, despite Nixon's warning that "the one thing that can beat us now is overconfidence. However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him. used by, "MATH - Make America Think Harder" used by, "Building Opportunity Together" used by, "Promises Made, Promises Kept" used by Trump's campaign, "Buy American, Hire American" used by Trump's campaign, "Make Our Farmers Great Again" used by Trump's campaign, "Build the Wall and Crime Will Fall" used by Trump's campaign, "Jobs, Not Mobs" used by Trump's campaign, "Leadership America Deserves" used by. In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. [9], On January 7, 1967, Nixon held a secret meeting with his closest advisers to discuss a potential campaign, brainstorming strategies to obtain sufficient delegates to win the Republican nomination. His hard work paid off. There are also other phrases that are not strictly campaign slogans, but describe a policy or set of programs proposed . "Change We Need." and "Change." - 2008 U.S. presidential campaign slogan of Barack Obama during the general election. Nixon doubted the prospect of a draft, stating that it would only be likely if "I make some rather serious mistake. And we work toward the goal of an open world, open sky, open cities, open hearts, open minds. "Rum, Romanism and Rebellion" Republican attack because of supposed Democratic support for consuming alcoholic beverages, "Burn this letter!" Theme: Political. He entered every primary and assembled a team of media consultants who helped him create the image of a "New Nixon," more statesmanlike, less combative, more mature and presidential, an effort chronicled in "The Selling of the President 1968" by Joe McGinnis. Al Smith, "Happy Days Are Here Again" 1932 slogan by Democratic presidential candidate, "We are turning the corner" 1932 campaign slogan in the depths of the, "Let's Get Another Deck" 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a, "Let's Make It a Landon-Slide" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Life, Liberty, and Landon" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Remember Hoover!" [114][115] Though he presided over Apollo 11 and the subsequent lunar landings, he later scaled back manned space exploration. Researcher [75] He hired Roger Ailes, whom he had first encountered during an appearance on The Mike Douglas Show, to produce one hour television programs to advertise the campaign in strategic regions. Antiwar candidate Eugene McCarthy made a surprisingly strong showing against President Johnson in the New Hampshire primary, leading Johnson to withdraw from the race in late March. [26] Later in January, Nixon embarked on a tour of Texas, where he lampooned President Johnson's State of the Union address, asking: "Can this nation afford to have four more years of Lyndon Johnson's policies that have failed at home and abroad? Cleveland campaign attack on Blaine's alleged corruption in office. In 1968, however, as TV news depicted grim images of war and violence, this slogan assured voters that they could turn to Nixon as a capable and trustworthy leader. However, the void also caused problems for Nixon; Time argued that the prospect of soundly defeating second-tier candidates (such as former Governor Harold Stassen of Minnesota) in the primaries would not "electrify the voters". Richard Nixon respects the rights of the individual, a principle which has made America great. Humphrey was buoyed when the North Vietnamese accepted President Johnson's proposal for peace talks in Paris in return for a bombing halt. Richard Nixon 1968 Button US Presidential Candidate Collectibles, Richard M. Nixon 1969-74 Term in Office US President & First Lady Collectibles, Political slogans have a long history in the US, dating back at least to the 1840 election campaign for President William Henry Harrison. During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. Richard Nixon. [63] Nixon publicly announced his opposition to the military draft, proposing to replace the current system with a volunteer army encouraged with higher pay. [104] After Humphrey's polling surge following the bombing halt, Nixon used this appearance to claim that he had just received "a very disturbing report",[103] which detailed that tons of supplies were being moved into South Vietnam by the North. Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. Did Richard Nixon have a campaign slogan? If selecting a vice president is the first presidential decision that a nominee ever makes, McGovern, by choosing and then rejecting Eagleton, had in effect admitted he made the wrong decision. The tactic for choosing Eisenhower's 1956 re-election campaign slogan was to stick with what works: "I still Like Ike.". Cleveland's advice to his supporters after the allegations of his illegitimate child came to light. [35] At the end of March, Rockefeller announced that he would not campaign for the presidency, but would be open to being drafted. The Gallup poll from February 1967 showed Nixon leading Governor George Romney, his closest rival, 52% to 40%. But I do promise action. Rector and Visitors of the University of Virginia, Scroll left to right to view a selection of exhibits, Notice of Non-Discrimination and Equal Opportunity, A Rough Guide to Richard Nixon's Conspiracy Theories, The Pentagon Papers: The view from the Oval Office. A Madison Avenue advertising executive persuaded Eisenhower to abandon lengthy campaign speeches for a punchy 30-second campaign ad on primetime. [103] On the eve of the election, Nixon and Humphrey bought time on rival television networks, Nixon appearing on NBC, Humphrey on ABC, where each made his final appeal to voters. There were none. What was George Washington campaign slogans? He was born in a small town in Southern California and . PapasGoodOleDays. [67], The 1968 Republican National Convention was held from August 5 to 9 at the Miami Beach Convention Center in Miami Beach, Florida. [99][100], At the beginning of November, President Johnson announced that a bombing had been halted in Vietnam; observers noted that the development significantly helped Humphrey, although Nixon had endorsed such talks. "Nixon Now" - Richard M. Nixon, 1972 (also, "Nixon Now, More than Ever") "Come home, America" - George McGovern , 1972 [18] "Acid, Amnesty, and Abortion for All" - 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness ) The Democrats nevertheless maintained control of the House and Senate, making Nixon the first President elected without his party winning either house of Congress since the nineteenth century. In fact, he defeated Humphrey by a margin of less than 1 percent of the vote. The Vietnam War and the . ", But it was the unofficial slogan, initially first used by Clinton's advisers, that caught the imagination: "It's the economy, stupid.". Nixon had a head start, however, spending 1966 campaigning for Republican candidates and cultivating party conservatives. [5], Nixon ran for Governor of California against incumbent Pat Brown, and was defeated handily, leading the media to label him as a "loser". "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. [85], In mid-September, Nixon's running mate Spiro Agnew went on the offensive against Humphrey; he referred to the Vice President as being "soft on Communism", along with softness on inflation, and "law and order," comparing him to former British Prime Minister Neville Chamberlain. "She's With Us" used by Jo Jorgensen's campaign. The slogan has become a flashpoint in an America divided by Trump's policies, with some supporters sporting clothing emblazoned with MAGA slogans confronted in public by opponents of Trump. [20], By mid-September 1967, the Nixon campaign had organized headquarters in four states deemed critical to the Republican primaries. For a Better America." Nixon won the election. His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". The continental liar from the state of Maine!" Nixon promised to end the Vietnam War. The Country's Risin', for Henry Clay and Frelinghuysen!" But Most VPs Have To", "Election News Broadcast to 'Times' Readers", "Nixon Plans to Change Residence to New York", "Goldwater says he favors Nixon as candidate in '68", "Lack of Permanent Campaign Manager To Handicap Nixon", "Poll Shows LBJ Favorite in 1968 Presidential Race", "Why So Many Americans Dislike Richard Nixon", "Nixon's Strong Showing May Force Rocky Move", "Republicans Speculate On Draft of Rockefeller", "Wisconsin Voters To Log Reaction To LBJ Move", "McCarthy, Nixon win handily in Wisconsin", "When a Candidate Conspired with a Foreign Power to Win an Election", "Editor's Quizzing of Nixon Could Set Useful Pattern", "Reagan Challenge To Nixon Looms In Oregon Primary", "Nixon's Defeat Implied in Talk by Rockefeller", "Nixon Refuses Collision Demanded By Rocky", "Scheme Weighed For Nixon-Lindsay Ticket", "What Nixon, Rockefeller Have Said on the Issues", "Nixon apparently has enough strength to get nomination", "Two Stubborn, Honest Men Held The Pass For Nixon", "Nixon Looks Formidable in Attack on Democrats", "The Loser Who Won: Richard Milhous Nixon", "Did Nixon Commit Treason in 1968? [97] At this time, the campaign released two controversial television advertisements, juxtaposing a smiling Humphrey with images of the Vietnam War and the chaos at the 1968 Democratic National Convention; the advertisements aroused protests from the Humphrey campaign. He pointed to the peace and prosperity of the Eisenhower administration and assured the voters that he would maintain American prestige, leadership, and military strength. "Reform, prosperity and peace" 2008 U.S. presidential motto of John McCain. However, polls suggested that in a head-to-head match up with incumbent President Lyndon Johnson, Nixon trailed 50% to 41%. , "Let Us Have Peace" 1868 presidential campaign slogan of, "Vote as You Shot" 1868 presidential campaign slogan of Ulysses S. Grant, "Peace, Union, and constitutional government." These victories, along with pledged delegate support from states not holding primaries, secured Nixon the nomination on the first ballot of the Republican National Convention, where he named Governor Spiro Agnew of Maryland as his running mate. After Kennedy's assassination, Vice President Lyndon Baines Johnson was sworn into office. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. This left Nixon nearly unopposed for the upcoming primaries, narrowing his opponents to Nelson Rockefeller and Ronald Reagan, neither of whom had announced their candidacies. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. Humphrey labeled this charge as "irresponsible", causing Nixon to counter that Humphrey "doesn't know what's going on". In response to Humphrey's calls for a face-to-face debate, Nixon remarked: "Before we can have a debate between Nixon and Humphrey, Humphrey's got to settle his debate with himself. [86] At this time Nixon sent his adviser, former Governor William Scranton of Pennsylvania, on a fact-finding trip to Europe to gather intelligence on Western alliance and Soviet issues. "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. On this Wikipedia the language links are at the top of the page across from the article title. "[30] As military operations increased in Vietnam in mid-February, Nixon's standing against President Johnson improved. It was used by former Allied Supreme Commander Dwight E. Eisenhower nicknamed "Ike" in his successful 1952 presidential campaign. ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". Marking himself as a champion of the American Dream, he stressed greater unity, invoking the silent majority. 1948 U.S. presidential campaign slogan of Harry S. Truman, "Give Em Hell, Harry!" "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket. [92] Nixon addressed the American Conservative Union on October 9, and argued that George Wallace's American Independent Party candidacy could split the anti-Administration vote, and help the Democrats.